Having amassed some 20 years’ experience in copywriting for over 150 different clients in dozens of industries, I’ve perfected the art of diving in at the deep end and being the constructively-critical outsider. And because I’ve also been on the front line of sales, marketing and PR, I truly appreciate the role every word and every interaction plays in achieving specific ambitions. I don’t claim the title of Senior Copywriter lightly!
Your independent voice of reason
Whether writing from scratch or editing or transcreating someone else’s work, I take a critical view of whether the story is complete, logical and relevant, from both my client’s business and their target audience’s perspectives. If it doesn’t add up, I call it out. A benefit that many clients hugely appreciate and has led to numerous long-term relationships, many of which have outlasted changes of personnel and management. In an ironic twist, my role as the independent outsider often results in me being the voice of continuity.
My work with established brands, developing businesses and ambitious startups often involves getting under the skin of what makes them tick in order to suggest appropriate copy solutions. These insights into business proposition viability drive my holistic thinking, which is a significant value-add I bring to every assignment and every client relationship.