Sending the right message on the right path
COPYWRITING AND MORE
Every business proposition and promotional campaign is built on a myriad of ideas and possibilities. But it takes focus and discipline to round these up into a successful formula. Objectivity is key. Yet that easily conflicts with the passion that drives your progress. How do you forge a balanced path through the turmoil? The answer: call in an outsider.
Having provided senior copywriting services to numerous clients from many different industries – from high profile consumer brands to B2B specialists – I’ve been witnessing and solving these challenges for over 25 years. Seeing through the fog of information overload and creating order. Resolving disparate stakeholder demands by bringing perspective. Rectifying communication mismatches by applying context.
My work as a senior copywriter frequently crosses into strategic alignment, which I now offer as a stand-alone service.
Alongside all this, I continue to put my international experience to good use by providing translation / transcreation to English from Dutch and other languages.
Copywriting … with a purpose
Original copywriting, content writing, copy editing, copy enhancement, conceptual copywriting. Long form, short form, SEO, digital, technical, creative, B2B, B2C … copywriting manifests in many different forms for many different purposes.
Whichever you need to help your business flourish, persuade customers, inform the (social) media or get your employees and stakeholders on side, I’m your woman.
Envisage yourself in pole position
Content strategy … planning the journey
Together, we'll get your audience eating out of your hands
Before the copywriting starts, your content needs to be properly defined and arranged in logical structure for distribution. This gets the right messaging in front of your audience, in a way that aligns with their customer journey.
Whether you’re starting a new project from scratch or want a sanity check on something you’ve already created, I’m available to analyse your content and cross-check it against your needs and ambitions.
Concept development … putting ideas into perspective
From developing a new product to deciding how to promote it, every stage in the journey to proposition success needs to be grounded in clear, yet inspirational definition.
I’ll help you achieve and act upon that definition by working with your team to examine ideas, explore their potential and distil them into tangible foundations.
Opportunities exist at every level
Strategic alignment … achieving consistent focus
One of these miniatures doesn't belong
Consistent, up-to-date messaging is crucial to customer confidence. It’s also key to getting the best out of your workforce, suppliers and other stakeholders. As time goes by, and the portfolio of marketing and communications materials grows, this messaging easily becomes jumbled.
Every change in inventory, process and focus should bring new materials into play and trigger corrections to all existing references. Yet this necessary housekeeping often doesn’t happen.
With a critical eye for detail, I’ll tidy up the mess and ensure every touchpoint tells the same story about today’s truth, while defining where you want to go.
Your language to English transcreation … never lost in translation
English is the world’s international language. But to be universally understood, it needs to be free from contamination from other languages’ structures, styles and sayings.
Transcreation is when translation and copywriting come together to correctly interpret not just words, but also context, tone-of-voice and colloquial phrases that can so easily get lost in translation, if translation is all you do.
I provide transcreation services from various languages to English. Having lived in the Netherlands for 27 years, my speciality is Dutch to English. But I can also transcreate copy from other languages such as German, French, Spanish and Japanese by working together with you.
An Englishwoman who lived in the Netherlands for 27 years
Copywriting, Content Strategy, Transcreation, Concept Development and Strategic Alignment services
