Variety keeps the mind fresh
EXPERIENCE
Since embarking on my copywriting career in 1998 and becoming a freelance copywriter in 2006, I’ve had the pleasure of solving a diverse range of challenges for over 150 different clients across numerous different industries.
Clients
From globally dominant corporations and well-known brands to market specialists, industry leaders and ambitious start-ups. Working directly with clients or via creative agencies.
Industries
Worked across a broad spectrum from beauty, tourism and consumer electronics to IT, corporate services, FMCG and many, many more.
Deliverables
B2B and B2C materials for every internal and external communication purpose. For printed materials, websites, videos, emails, user interfaces and more.
Teamwork
While most of my assignments answer a brief from a single point of contact, I sometimes also become embedded in onsite or remote teams.
Clients
Select categories to filter. Hover over logos to read more.
Please be aware that, over time, clients may have altered content on their websites and other materials. Please check with me to find out whether materials you find online (or elsewhere) use copy I provided.
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Website for ainoZpeer
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Website and communicationsSmartSpotter
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Print publication for 125-year anniversaryAlblas
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Website, editorial, social media, advertisements, direct communicationsTanis
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Strategic concept developmentVegetables by Bayer
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Web content, social media, direct communicationsG-STIC
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Advertisements, brochuresRicoh
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Website content, blog posts, advertisements and editorial articlesStolt Tank Containers
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Original copy and copy editing for whitepapers, online articles, brochures, direct customer communication and social media postsR&G Global Consultants
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Content review and copy editing for website, online articles and marketing materialsNIPO
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Editing of internal communications articles for employee portalFrieslandCampina
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Original copy for promotional brochure and packagingTreets Traditions
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Website and customer communicationsMedical Export Group
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Transcreation of presentationsHouse of Performance
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Transcreation of description of new rolling stock liveryNS
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Transcreation of voice overs and subtitles for corporate videosTony's Chocolonely
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Transcreation of information for students and young people looking for housing in RotterdamStadswonen Rotterdam
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Transcreation of visitor information for tourist attractions in the City of Genk in BelgiumCity of Genk
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Original copy for website and editing/enhancement of online articlesInnovation Booster
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Content planning review for websiteBrandLoyalty
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Numerous projects for different divisions, for external product promotion and internal developmentPhilips
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Original copy and copy editing for marketing materials and press releasesPF Concept
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Original copy for trade publication articles and tender application documentsVanderlande
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Planning content and writing copy for websiteWens travel
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Original copy for websiteOmniPlayer
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Original copy for website, app and customer communicationsWuunder
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Transcreation for websiteTWNKLS
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Original copy for promotional video VO scriptTRCKTrace
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Writing, editing and coordinating translations for user on-screen messagingLiberty Global
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Transcreation for websiteSmart Impact Investment
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Original copy for websiteAuditionline
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Original copy for website, sales brochures and direct customer communicationsAuthentic Models
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Original copy for direct customer communicationsOracle
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Content planning and original copy for website and online articlesSound of Data
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Transcreation of copy for websiteVopak
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Original copy for marketing brochure. See project (below) for more details.Tug Training & Consultancy
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Content planning and original copy for website dedicated to recruiting staffSkydreams
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Original copy for B2B websiteChocDecor
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Original copy for website and other marketing materialsACT Commodities
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Original copy for brochure, press kit and client communicationsRetail is Detail
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Editing various promotional materialsTopMind
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Transcreation of client communicationsValtech
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Transcreating website copy for initial launch into UK marketSRPRS me
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Transporter, installer and remover of offshore facilities for the oil, gas and renewables industryHeerema
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Original copy and transcreation from French for brochures, website and electronic promotions.Lexon
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Original copy for website, brochures and training materialsdanibu
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Creator of narrowcast content management systemsgauddi
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Original copy for online advertising and voiceover script for B2B marketing videoHeineken
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Original copy for website, direct marketing and editorial articles for Damen's customer support services.Damen Services
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Original copy for website, online advertising, social media posts and inflight sales brochureKLM
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Original copy for B2B marketing materialsDouwe Egberts
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Original copy for brochure.Tideway
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Original copy for business boiler plate descriptionVryhof
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Original copy for promotional literatureNV NOM
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Concept, content planning and original copy for a range of B2C and B2B promotional materials, plus internal instructional materials. See Vantage Point and Back to School projects (below) for more.Staples
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Writing video voiceover scriptsSOA AIDS Nederland
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Transcreation of sponsorship proposal for Netherlands Trade Delegation to South Korea.KNSB
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Original copy for Facebook advertising campaign and online promotion activity.Gucci
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Transcreation of creative agency communications and advertisement concept descriptions during campaign developmentKAYAK.com
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Transcreation of internal communications during development of advertising campaigns.McDonalds
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Original copy for direct marketing. Editing of whitepaper. Transcreation of direct marketing materials.IBM
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Original copy for print advertisementAmsterdam Jewel Cruises
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Original copy for print advertisementKenz Cranes
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Original copy for websiteCatchii
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Original copy for marketing materialsAudion
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Transcreation of internal communications during development of advertising campaignsCup-a-Soup
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Pan-European passenger railway servicesRailteam
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Residential, commercial and business property development in RotterdamNew Babylon
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Transcreation of copy for packaging and internal communications during development of advertising campaignsPickwick Tea
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Transcreation of promotional brochure and direct marketing materials.TIAS
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Provider of scientific, technical, and medical information and analyticsElsevier
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Original copy for direct marketing materials (State Yellow). Transcreation of brochures and direct marketing materials.State of Art
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English subtitles for Dutch videosRiviera Maison
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Original copy for websiteNIVEA
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Transcreation of copy for sales brochures, direct marketing and website44/floors
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Global importers, exporters and traders of plants and flowersDutch Flower Group
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Transcreation of internal communications during development of advertising campaignsLays
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Original copy for branded kitchenware packagingPaul Bocuse Kitchenware
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Sportswear and fashion clothing brandSlazenger
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Original copy for video VO script.id-me
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Designer wedding dressesJustin Alexander
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Original copy for direct marketing, website, editorial articles and advertisementsXeikon
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Original copy for print advertisements and promotional coffee table book.Sikkens
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Original copy for packaging insertNordic Fire Diamonds by Crisdiam
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Green energy commodities brokerSTX Commodities
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Manufacturers of sustainable clothing for brand customisationStanley & Stella
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Educational establishmentRotterdam School of Management
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Belgian beer brewerDuvel-Moortgat Breweries / Duvel
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Original copy for marketing materials.CLB
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Trust management services for international businessesEuryton Trust Management
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Original copy for websiteCB Trade Link
Projects
A small selection of the numerous projects I’ve contributed to over the years.