Miriam Young
COPYWRITING AND STRATEGIC ALIGNMENT
To borrow from an enduring slogan, “A copywriter isn’t just for Christmas”. Yes, of course we craft all the marketing materials, communications and informative documents for targeted campaigns. But we’re also here to help you define and develop the concepts and strategies that underpin your entire business.
While AI copywriting tools are being used by some to churn out “dry” content, experienced human copywriters provide invaluable scrutiny, originality and empathy that robots cannot (yet) replicate. Our ability to see and act upon contextual and linguistic nuances still sets us apart. Not just in terms of writing, but also in terms of piecing together the bigger picture of what’s going on in your business, to ensure your communications actually serve a useful purpose.
My offering as a senior copywriter isn’t just about grammar, creativity and SEO. It’s also about strategic alignment to ensure every signpost really is pointing in the right direction.
English copywriter for international audiences
English is the international language of business and advertising. A useful common denominator in a linguistically-diverse world. But to be universally understood, you need to be sure it’s correct. This requires special attention when English isn’t your first language, or you’re addressing an international audience.
Crossing language boundaries to communicate with customers, employees, suppliers, partners and other stakeholders is a disciplined craft. It takes more than a translation tool to ensure messaging makes sense to everyone. It takes an experienced international English copywriter. A human copywriter with natural intelligence.
Marketing, advertising, communications, development and strategy
As well as being a broadly experienced marketing copywriter, Miriam Young is a concept developer, content strategist, translator and strategic alignment consultant.
Marketing materials
websites, advertisements, campaign development, brochures, editorial articles, flyers, voice over scripts
Communications
emails, corporate literature, web portals, press releases, newsletters, for internal and external use
Development
working with your team to produce strategy descriptions, develop concepts, devise ideas and plan campaigns and events
Highly experienced Senior Copywriter
Miriam Young is a freelance native English copywriter with over 25 years’ experience helping internationally-oriented companies craft effective messaging. Working directly with clients or via creative agencies, I’m familiar with the challenges of communicating across borders, language boundaries and cultural nuances. And I’m as at home with high-profile consumer brands as I am with B2B industry specialists.
My experience spans all forms of marketing, advertising, communications (internal, external) and documentation, across all kinds of industries. I can work with you and your team at every level. From developing requirements, rationales and content plans to English copywriting and transcreation from Dutch and other languages into natural English.